About 👋
Icelandic founder, engineer, and economist. I like building things and making systems work better, whether in tech, business, or politics. Using AI more and more to create, speed up, and automate.
Today I serve as Managing Director of the Iceland Chamber of Commerce. Before that, I bootstrapped Moodup, a B2B SaaS company that helps organizations engage their employees, and sold it in 2025.
I've also built Frami (an online learning platform), Herborg (a mortgage comparison tool), and Blaðberi (a news aggregator). I started these projects mostly to learn about tech, and because I enjoy building.
Writing ✍️
I publish blog posts, book reviews, code snippets and newspaper articles on this website. See writing for all posts sorted by date.
Sex hlutir sem þú vissir ekki um húsnæðisfélögAutomatic DB backups from VPS to object storagePostgres full-text search in Icelandic